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I remembered learning about how huge companies use color to entice and target their consumers in 7th grade when my teacher did a unit on marketing techniques. Instead of just giving us different feelings, colors can have physical impacts on us like increasing our appetite (red) or suppressing it. This is why so many fast food chains use red in their logos and this short article explains more about color theory as it is related to marketing.

How to Use the Psychology of Colors When Marketing

 

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